PRIVACY POLICY
Mahéquline ApS
This website is managed by Mahéquline ApS, a registered company in Denmark. We value your privacy and are committed to protecting your personal data. This policy outlines how we collect, process, and protect your data when you visit our website or make a purchase.
Company Information
- Business Registration (CVR): DK43610821
- Registered Address: Vestermarksvej 6, 9000 Aalborg, Denmark
- Email: customer@mahequline.com
Who is Responsible for Your Data?
Mahéquline ApS is the data controller responsible for the personal data you provide and ensures compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
What Data Do We Collect?
We collect personal data when you:
- Place an order
- Subscribe to our newsletter
- Contact customer service
- Browse our website (via cookies)
This may include:
- Name, email, phone number, and address
- Payment and transaction details (handled securely by third-party providers)
- Technical information such as IP address, device type, and browsing behavior
Where Do We Store Your Data?
Your data is stored within the European Economic Area (EEA). However, some third-party service providers may process data outside the EEA. In such cases, we ensure compliance with EU data transfer regulations, using mechanisms such as Standard Contractual Clauses (SCCs) or other approved safeguards.
Who Has Access to Your Data?
We do not sell or share your personal data for marketing purposes. Data is only shared with trusted third-party service providers for order processing, payment handling, and shipping.
These include:
- Payment Processors (e.g., Shopify Payments, PayPal, Klarna)
- Shipping Providers (e.g., GLS, FedEx, UPS)
- Marketing & Analytics Platforms (e.g., Google Analytics, Meta)
Legal Basis for Processing Data
We only process your data where legally permitted, including:
- Contractual necessity (e.g., order fulfillment)
- Legal obligations (e.g., tax compliance)
- Legitimate business interests (e.g., website improvement)
- Your consent (e.g., email marketing, cookies)
You can withdraw consent at any time.
Your Rights Under GDPR
As an EU resident, you have the following rights:
- Right to Access – Request a copy of your personal data.
- Right to Portability – Transfer your data to another provider.
- Right to Rectification – Correct inaccurate or incomplete data.
- Right to Erasure – Request deletion of your data, except where we have a legal reason to retain it (e.g., tax records, open orders).
- Right to Object – Object to data processing based on legitimate interest.
- Right to Restriction – Limit processing while disputes are resolved.
- Right to Withdraw Consent – Opt-out of marketing emails at any time.
To exercise these rights, contact customer@mahequline.com.
Data Retention
We keep personal data only as long as necessary for legal and business purposes, including:
- Order data: Retained for 5 years as per Danish bookkeeping laws.
- Marketing data: Retained until you withdraw consent.
- Customer service inquiries: Retained for up to 12 months after resolution.
Cookies & Tracking Technologies
Cookies help us improve your experience by:
- Saving preferences (e.g., currency selection)
- Tracking website traffic and interactions
- Enhancing security
Most browsers allow you to manage or disable cookies. However, some site functions may not work properly without them.
Third-Party Services & International Data Transfers
We use third-party services that may process your data outside the EU/EEA. These providers comply with GDPR-approved safeguards for international transfers, such as:
- Standard Contractual Clauses (SCCs)
- Data Processing Agreements (DPAs)
- Privacy Shield Framework (where applicable)
Currency Conversion
By using our website, you consent to third-party processing of your IP address to determine your local currency. This is stored via session cookies, which are automatically deleted when you close your browser.
Security Measures
We implement strict security measures to protect your data against unauthorized access, loss, misuse, or alteration. Payment details are encrypted and processed by PCI-DSS compliant providers.
Filing a Complaint
If you believe your data has been misused, you can file a complaint with Datatilsynet (The Danish Data Protection Agency):
📍 Address: Carl Jacobsens Vej 35, 2500 Valby, Denmark
📧 Email: dt@datatilsynet.dk
📞 Phone: +45 33 19 32 00
🌍 Website: www.datatilsynet.dk
You can also report concerns to your local data authority if outside Denmark.
Policy Updates
We may update this Privacy Policy from time to time. Changes will be posted on this page, and continued use of our site indicates acceptance.
Contact Information
For any privacy-related questions, please contact us:
📧 Email: customer@mahequline.com
📍 Address: Vestermarksvej 6, 9000 Aalborg, Denmark