The Design Process Behind Orion: Timeless Underwear for Women, Crafted to Be Worn Again and Again

The Design Process Behind Orion: Timeless Underwear for Women, Crafted to Be Worn Again and Again

Discover the Orion bra and panty set here

Some lingerie is designed to be seen.
Other lingerie is designed to be felt.
Orion belongs to the second category.

At Mahéquline, we believe that timeless underwear for women is not created by following trends, but by slowing down. By looking back. By choosing shapes, colours, and fabrics that already carry meaning. Orion is our tribute to classic women’s underwear — inspired by vintage French aesthetics and designed for modern, everyday life.
In this blog post, we take you behind the scenes of the design process behind the Orion bra and panty set, and share the story, choices, and emotions that shaped one of our most timeless designs.

The Starting Point: A Half Cup Shape with History 

Every design starts with a shape.
For Orion, the very first decision was to create a half cup bra, inspired by an old-school, vintage French look. If you revisit classic French films, lingerie often appears understated yet powerful. One silhouette appears again and again: the half cup balconette bra.
This shape is structured but soft. Feminine without being forced. Supportive without being rigid.

That is exactly what we wanted to recreate.
By choosing a half cup shape, we leaned into nostalgia — not as something outdated, but as something comforting. The Orion bra offers gentle lift and natural support, making it one of those supportive bras for women that feels intuitive to wear. It enhances the body without trying to change it.
This shape feels familiar, even if you are wearing it for the first time — and that familiarity is intentional.

Vintage French Inspiration: Nostalgia You Can Wear

Nostalgia played a central role in the Orion design process.
We were inspired by the effortless sensuality of vintage French lingerie — the kind that feels personal rather than performative. In older French films, lingerie wasn’t about perfection. It was about confidence, intimacy, and comfort in your own skin.
Orion brings that feeling into the present.
The half cup balconette silhouette reflects a quieter kind of femininity. One that doesn’t rely on trends or excessive details. This makes Orion a natural fit within the world of women’s underwear that values longevity and emotional connection over fast fashion.
It is lingerie that feels like it has always existed — and always will.

Orion is just one of many designs shaped by memories, materials, and emotion.
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Why Blue and White Are the Most Timeless Underwear Colours

Colour is never just aesthetic. It is emotional.
For Orion, the choice of blue and white was deeply intentional. These are some of the most classic colours in lingerie history. They symbolise cleanliness, calm, and clarity — and they never feel outdated.
Blue adds depth and softness.
White brings lightness and simplicity.
Together, they create a colour combination that feels fresh and nostalgic at the same time. It is a palette that allows the design to breathe, without competing for attention.
This timeless colour choice reinforces Orion as a high quality underwear set for women — one that can live in your wardrobe season after season, without feeling tied to a specific moment in time.

Cotton Fabric That Feels Better Every Time You Wear It

Comfort was never optional in the Orion design process.
The entire set is crafted from high quality, soft cotton, chosen for its breathability, durability, and natural feel against the skin. Cotton is one of the most trusted materials in women’s underwear — especially for those who prioritise comfort in everyday wear.
This cotton frabric is designed to move with the body, not restrict it. Over time, it softens even more, adapting to you and becoming part of your daily routine. This makes Orion one of our most comfortable bras for women, perfect for long days and repeated wear.
It is lingerie you don’t rush to take off at the end of the day — and that says everything.

Shop comfortable bras for women made in soft cotton here

A Sustainable Fabric Choice That Supports Longevity

Sustainability starts with durability.
By choosing a sustainable fabric like high-quality cotton and designing a silhouette that does not expire with trends, Orion naturally supports a more conscious way of consuming lingerie. Instead of buying new underwear every season, Orion is designed to be worn again and again.
A high quality underwear set for women should last — emotionally and physically. Orion is made for women who value fewer pieces, better choices, and thoughtful design.
Sustainability, for us, is not about labels. It is about creating underwear you don’t want to replace.

Panties Designed to Match Comfort with Femininity

The Orion panties were designed with the same care and intention as the bra.
They are soft, breathable, and gently shaped to sit comfortably on the body without digging in. The cotton fabric ensures all-day comfort, while the blue and white design keeps the look light, feminine, and timeless.
Together, the bra and panties form a cohesive bra and panty set that feels effortless to wear — whether styled together or mixed with other pieces in your lingerie drawer.
This is underwear designed for real life, not just for special occasions.

A Bra and Panty Set Made for Everyday Confidence

Orion was created to become a go-to set.
It is the kind of lingerie you reach for on busy mornings, slow weekends, and everything in between. The half cup bra offers natural support, making it ideal for everyday wear, while the cotton panties ensure comfort from morning to night.
This balance is what defines truly supportive bras for women — support that feels soft, intuitive, and wearable.
Orion doesn’t ask for attention. It simply supports you — quietly and beautifully.

Timeless Underwear for Women Who Value Quality

Orion represents everything Mahéquline stands for.
It is lingerie rooted in classic design, inspired by vintage French aesthetics, and created with modern women in mind. From its nostalgic half cup shape to its breathable cotton fabric and timeless blue and white colour palette, every detail is intentional.
In a world filled with fast trends, Orion stands still.
It is timeless underwear for women who choose comfort, quality, and emotional connection over excess. A set designed not just to be worn — but to be returned to, again and again.

Explore all timeless underwear for women by Mahéquline